The Problem
This app was designed to meet problems that were specific to the Zimbabwean taxi market. The problems identified include:
Personal Safety
Unlicensed taxi drivers not in possession of all required documentation to operate posing a threat to the unsuspecting customers and risking road accidents.
Inconvenience
The cat-and-mouse chases between illegal taxi operators and law enforcement served as an inconvenience for customers.
Security
Taxi customers finishing work late at night with no other means of transport were at risk of being robbed by thieves posing as legitimate cab drivers especially because the thieves expected late night commuters to be in possession of laptops and money.
Productivity
Taxi drivers found themselves parked in one place for long periods waiting for customers, this lessened productivity and profits for the drivers.
Consistency
Inconsistent billing in the market led to lengthy negotiations between drivers and clients, an inconvenience for both parties.
Consumer Experience
Pain points involved the cab hailing process. i.e. calling or texting a known driver, then taking his word on his current whereabouts whilst waiting or, walking to one of the few spots in the city where cab drivers regularly parked, and not forgetting the occasional negotiation of fare fees due to overpricing.
The Solution?
A cab hailing mobile phone application.
VISUAL IDENTITY
Final Logo
USER EXPERIENCE DESIGN
User Experience Wireframes
Main User Journey
USER INTERFACE DESIGN
IN-DEPTH BOOKLET
I created a booklet detailing the development phases and design rationale of the "App A Cab" app. You can find the short-read below.
FRONT-END WEB DEVELOPMENT
I developed a proof-of-concept version of the client-side app. You can download the packaged files and desktop version Here.
