Being Considered is a podcast that explores wellbeing at work for organizations across all shapes and sizes. Join hosts Irene Laochaisri and Hermes Huang as they dive into various aspects of wellbeing and what it means for you as a leader, a team member, and an individual.
THE GOAL
- Create awareness and increase reach of the podcast episodes across multiple social media platforms.
- Increase podcast listener-base.
Communication Tools
- Digital Marketing
- Social Media Marketing
Key Touch Points/channels
- Website management
- Search Engine Optimization
- Newsletters
- Organic (Meta, LinkedIn, Slack, Twitter) social media channels
WEBSITE DESIGN & SEO
Desktop View
Email Marketing
The campaign was featured in InsightPact's newsletter, with new episodes highlighted each month.
SOCIAL MEDIA Marketing & COntent creation
Organic social media channels were used to increase awareness and reach of podcast episodes. A content calendar was used to schedule posts in alignment with episode releases, with the pre-release, release, and post-release clips shared in various formats across Meta and LinkedIn channels.
