I worked with Flame Lily Distribution Pvt. Ltd once again, this time to develop their new sub-brand "Flame".
Flame is a lifestyle brand that makes luxury all-wood sunglasses & watches.
"Napkin" brief
"I have this idea"
I understood that the client needed a memorable brand icon with plenty of character to represent Flame's voguish all-wood accessories.
Inspiration
Wood grain
The logo's primary application is as a symbol embossed on wooden products. Therefore, I felt that a logo based on geometric shapes was necessary in contrast to the natural flowing forms of wood grain.
Final Symbol
Application
Attributions
Application images: Flame Lily Distribution