The Background.
Caijo is a musician based in Canada, and in 2020 he released the song: "Golden", on his SoundCloud profile.
The song's positive connotative subject matter then inspired the visual below.
The song's positive connotative subject matter then inspired the visual below.
We then collaborated to create a short visual project with the aim of promoting more listens for "Golden".
We chose an explorative approach in order to discover regional market behaviour and benchmark goal-setting for future communications efforts.
We promoted our efforts on Facebook and Instagram, targeting audiences in the Harare and Toronto regions.
Please View industry benchmark for comparison.
The Creative.
Stills.
Images created/posted before and during the project on owned social media channels.
Profile pictures, SoundCloud banners, Facebook Cover, SoundCloud cover art, Supporting visuals.
Videos.
Short 15 second videos promoted on Facebook and Instagram.
These visuals (designed for Reels and Stories) were also posted on owned channels (Caijo & Lens At Work) during the project.
The Strategy.
Therefore.
therefore.
Thank you.
